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    © Indie Ridge
    e-commerce website for high end grocery store
    Driving growth in online recurring subscriptions

    THE CHALLENGE

    Basil & Toms is an upmarket, family-run grocery store in the bustling Churchfield Road area of Acton W3.

    They have built up a loyal customer base for their high-quality fresh produce, local bread, cheese and  eggs.

    But while the store was thriving they wanted to extend their reach and offer online shopping on a subscription box basis.

    THE RESULT

    After exploring a number of options with Basil & Toms we built their website and online shop using WordPress and WooCommerce.

    This gave them an easy way to update content and manage their monthly subscription boxes.

    They key elements of the site were to bring through the high end feel of their store into the website while making it easy and reliable to order a monthly veg box. This combination is a big hit with their customers and they have built up a significant subscription service which really helped them to weather the Covid pandemic.

    “We had big plans when offering our subscription service and Indie Ridge delivered on the brief in spades. The site is beautiful and customers love the ordering options.”

    - Gabby Bennett, Owners, Basil & Toms

    THE CHALLENGE

    Basil & Toms is an upmarket, family-run grocery store in the bustling Churchfield Road area of Acton W3.

    They have built up a loyal customer base for their high-quality fresh produce, local bread, cheese and  eggs.

    But while the store was thriving they wanted to extend their reach and offer online shopping on a subscription box basis.

    “We had big plans when offering our subscription service and Indie Ridge delivered on the brief in spades. The site is beautiful and customers love the ordering options.”

    - Gabby Bennett, Owners, Basil & Toms

    THE RESULT

    After exploring a number of options with Basil & Toms we built their website and online shop using WordPress and WooCommerce.

    This gave them an easy way to update content and manage their monthly subscription boxes.

    They key elements of the site were to bring through the high end feel of their store into the website while making it easy and reliable to order a monthly veg box. This combination is a big hit with their customers and they have built up a significant subscription service which really helped them to weather the Covid pandemic.